One of the most effective uses for personalised bears is at trade shows. While the majority of visitors come to see the displays, a good many of them are also on the lookout for freebies. The best trade show giveaway is one that people will use or look at on a daily basis, and you can bet that a teddy bear will be looked at more often than most. Pens and other office supply giveaways have a good chance of ending up tucked away in a drawer somewhere, out of sight and out of mind. Teddy bears, on the other hand, will be out on display for all to see.
If you choose to giveaway personalised bears that wear a little shirt with your company logo on there, you can almost guarantee that your branding efforts will be a huge success. The people who picked up that bear at the trade show will want to show off what they got. No-one is going to take time to point out the pen and notepad set that they got, but they will be bound and determined to show off that cute little bear that they were able to get.
You don’t have to be restricted to trade shows with this great gift, though, as it can become part of your business plan. For example, let’s say that you run a family-friendly restaurant where you have a night where kids eat free or at a discount. Just imagine how excited those little ones will be if a teddy bear comes at the end of the meal. The delight that they will show will definitely make a mark on their parents, and that can’t do anything but make them think of your establishment in a positive light.
Of course, the bears don’t necessarily have to be given away. You can also use them for a wide variety of fundraising events. You can also give personalised bears branded with your logo to local charitable organisations. They can them use them in any way that they wish, and you get the benefit of your business name being attached to a very good cause. Who would have thought that the humble teddy bear could do so much good? If you have tried a number of different marketing strategies with no real success, maybe your next event should be hosted by teddy bears.