Fundraising for Charities: Branded Water Bottles

These are indeed tough times for charities as raising funds have gotten more complicated and people have begun donating less for causes, with some studies pointing to a 20% decline last year. Charities need to come up with innovative methods to get the word across and attract funds, engage new donors, revitalise exiting relationships and form connections that bring in some regular contributions. There are many novel methods that are circulating in the marketing departments of charities ranging from optimising online marketing to making it easier for users to donate through mobile apps.

Charities should not only focus on the amount of financial aid by benefactors, but also manage to rope in skilful individuals who are willing to donate their time and other resources for the cause. Skill-sharing platforms have been setup by major charities so that shortages can be quickly identified and positions promoted, and interested candidates can easily spend quality time resulting in benefits for the organisation and the individuals. The work does not necessarily need to be fulfilled for the charitable organisation, but can be promoted within any business with the proceeds going towards the charity.

People have always cherished tangible things more than others. Things that can be utilised and stored are often appreciated in the long run, as their value increases over time. Charities that focus on giving tangible offerings to their donors will be remembered much more than others and when the things are used on a daily basis, the brand name sticks, familiarity increases and bonds deepen.

Although many charities have opted for the latest fads in technology for growing brand exposure with SEO techniques and content marketing strategies, sometimes a simple branded water bottle might do the trick. Branded water bottles are used every day from school children to office workers to fill up on fresh water instead of unhealthy carbonated drinks.

Branded water bottles can be sold at charity events and other community gatherings. Children can be encouraged to sell them to their peers or offered as winning prizes. They are typically sold along with other school accessories like bags, pencil cases, school tea towels, t-shirts and key-rings. Branded water bottles are used almost every working day, and it is a wonderful opportunity for the brand to register in the minds of the community members. The charity’s logo, name and even a small message can be imprinted on the bottle.

Proud employees and school children will prefer using their favourite brand’s products. And next time they think about donating, guess which name will come out on top.